Reception sleeps.Your site sells.
We build your hotel's website with the booking engine inside, connect its inventory to your OTAs, and open the payment routes domestic guests use.
- Monthly revenue through OTAs
- IDR 800,000,000
- OTA commission at 18%
- IDR 144,000,000
- If 1 booking in 10 moves direct
- IDR 14,400,000
- Our monthly management fee
- IDR 11,000,000
Arithmetic, not a promise. How many bookings actually move is decided by rate, photos, reviews and season. The figures above are before gateway fees and tool subscriptions.
Commission is a percentage, so the bill swells precisely in your best months while the management fee that moves part of it across is a fixed number.
The larger your OTA turnover, the wider that gap. It is the only reason this system pays for itself.
Three things that keep guests on the OTAs
A hotel's problem differs from a villa's: shift hours, room types and inventory handled by hand.
Your direct channel closes when reception goes home
The phone and WhatsApp are the two direct channels hotels lean on most, and both stop outside a shift. The OTAs never close, so night bookings often land there.
Allotment is levelled by hand every morning
Room types multiplied by six platforms is dozens of numbers to reconcile daily. One late update and rooms oversell, or empty rooms are held back out of fear when they could have sold.
You are undercutting your own website on the OTAs
This is the leak owners notice last. A guest who reaches your website sees a higher rate, goes back to the OTA, and you pay commission for someone already standing at your door.
Four jobs, and your PMS stays
We do not replace your hotel's operating system. We install the distribution layer and connect it.
Check the PMS you run today first
If your PMS has a two-way connection to STAAH, we connect it and it stays. If not, the integration is scoped and priced separately in your proposal. This happens before a single account is opened.
Install STAAH on your hotel website
A booking engine with room types and rate plans, on your own domain. STAAH is our default because its site and contacts are in Indonesian and DOKU and Xendit already connect to it directly. Cloudbeds for hotels past 60 rooms.
Open the Indonesian payment routes
DOKU or Xendit, connected to STAAH. Which payment methods are active for your hotel is confirmed before the contract, with deposit, no-show and cancellation rules set to your hotel's own policy.
Migrate inventory, then try to oversell it
Room types, rate plans, allotment and live reservations move across, then, on dates closed to guests for the test, we deliberately try to sell the same room from two channels at once to confirm the system refuses. Front office and reservations are trained and the SOP handed over.
The same hotel, two booking routes. One closes at ten at night; the other never does.
Hotel website, booking engine and channel manager
All of it in your hotel's name. The PMS you run today stays yours and stays in use.
- An 11-page hotel website plus a page per room type, with the booking engine on your own domain
- Channel manager to up to 6 channels depending on plan: Booking.com, Agoda, Expedia, Traveloka, Tiket.com, Trip.com
- A connection to the PMS you already run, when its connection is stable
- DOKU or Xendit, with deposit and no-show rules configured
- A merchant account in your hotel's name, tested with a real payment before go-live
- Room type, rate plan and per-channel allotment migration
- An oversell stress test from two channels at once, on dates closed to guests
- A rate parity audit across every channel, with the cause of each gap
- Front office training and a reservations SOP, plus 30 days on WhatsApp
Four steps, 21 working days from complete materials
- Days 1-5
Audit and pick the tool
We look at your room count, room types, channels and the PMS you run today, then choose between STAAH and Cloudbeds.
- Days 6-13
Install and connect
The booking engine goes onto the website, the channel manager connects to each OTA, and the payment gateway is tested with a real transaction.
- Days 14-18
Migrate and test allotment
Room types, rate plans, allotment and live reservations move across, then, on dates closed to guests for the test, we deliberately try to oversell from two channels.
- Days 19-21
Handover
Front office and reservations are trained, the SOP is handed over, and the system goes live.
What we carry, and what we do not
We cannot promise your occupancy rises. That is decided by rate, photos, reviews and season. What we can guarantee is the part that is genuinely ours.
- If the system does not do what this page says, we fix it at no cost for 60 days after go-live. If it still does not work on day 60, the 20% instalment is refunded, less any late-delivery discount already given. The website built alongside it carries a 30-day bug-fix guarantee.
- An overbooking caused by a sync error on our side: we find the replacement property and handle the guest. We cover the price difference for up to one night per room, for at most 3 rooms per incident. This cover runs for 60 days after go-live, then for as long as management is active; if you subscribe to Jaga alone, Jaga's cover applies.
- We take no commission from STAAH or Cloudbeds, so nobody is paying for our recommendation.
- The channel manager account, the booking engine and all of the data are in your hotel's name from day one.
- Steps that cut the risk of an oversold room while switching: every OTA is recorded before it is connected, live reservations are matched one by one, and for the first 14 days channels can go back to manual control within 24 hours. If one happens through our fault, we find an equivalent replacement.
- If 60 days after the website launches no enquiry or reservation from Google search has been recorded, we run one free SEO round a month until one is, up to 6 rounds. We do not promise a position on Google.
Setup once, management optional
Three plans, by room count and how deeply we run rates. Management is optional, 3-month minimum.
Setup for a 10 to 25 room hotel across four channels, website included. Running costs: the STAAH subscription billed by the vendor straight to your hotel's card at its quote, website renewal at IDR 5,000,000 a year, and optional management from IDR 8,000,000 a month.
The five questions that come up most
Send your hotel's name and room count
Tell us your PMS and live channels. We reply with the tool, monthly cost and the commission you could keep.