The first two seconds set your ad cost.
TikTok campaigns managed for Bali villas, hotels and tour operators. Vertical creative made to be watched, and tracking proven before the first rupiah goes out.
This villa is IDR 1.2M a night. Here is what Airbnb did not photograph.
The Bali villa booking mistake that costs guests IDR 3M.
Waking up to this pool. Ubud, not Canggu.
Three angles run together so what gets judged is the angle, not a matter of taste. The winner gets more budget, the rest get switched off.
Material that does not hold viewers in the first two seconds wastes most of the impressions you already paid for, before your message even starts.
On TikTok, the ad material is what sets the cost per result, not the campaign settings. That is why most of the work in this service is choosing and re-cutting your material, not the ad panel. New video production is sold separately.
Three mistakes that burn budget fastest
Villas and tour operators usually already have footage. The problem is that the footage was made for another platform.
Landscape video cropped into vertical
An Instagram cut-down looks like an advert, and adverts that look like adverts get scrolled past. TikTok needs footage shot vertical from the start, with movement and sound that feel unstaged.
Campaigns launched before conversion events are right
Without a validated Pixel and Events API, the algorithm optimises toward clicks rather than conversations. You pay full price for learning in the wrong direction.
Traffic sent to a homepage instead of one decision
TikTok viewers arrive with short attention. Sending them to a full navigation menu is the fastest way to lose people you have already paid to attract.
Test the creative, prove the tracking, switch off the rest
We are not selling hours in an ads panel. What is being sold is a method for deciding which creative deserves more money.
Three angles, not three versions
Each round tests genuinely different angles: price, mistake, location. Testing three cuts of the same video only produces three similar ways to lose.
Tracking passes test events first
TikTok Pixel and Events API are installed and then tested until conversions register. No campaign runs before the events are visibly arriving.
Your existing footage gets reused, not discarded
Most villas already have enough material. We recut it with new hooks before recommending new production, because that is the cheapest way to find a winner.
A report every two weeks you can argue with
Cost per conversation, which creative won, and what gets switched off next. A number you cannot check is not a report, it is a summary.
Vertical material is re-cut from your existing footage. New production is sold separately.
What monthly TikTok Ads management includes
The contents are the same every month of management, and so is the order the work happens in. New video production is sold separately.
- TikTok Ads Manager setup and campaign structure
- TikTok Pixel and Events API, validated with test events
- 2 to 3 ad copy versions per campaign each month
- Audience research for Bali villa and travel, including lookalikes
- Recuts of your existing footage with new hooks
- Daily management: budget, placements and switching off losers
- Performance report every 2 weeks, as a PDF
- An ad account in your name, history included if we part ways
From access to live campaign
- Day 1 to 2
Access and creative audit
The ad account is prepared and your existing footage reviewed. We flag what can be reused and what will never work on TikTok.
- Day 3 to 4
Tracking installed and tested
Pixel and Events API installed, then tested until conversions register. This step is not skipped.
- Day 5 to 6
Creative and campaign structure
Three hook angles are re-cut from your existing material, and the campaign structure and audience are set up. New video production, if needed, is sold separately.
- Day 7
Live on a learning budget
Campaigns start small while looking for signal. Budget rises once a creative is clearly winning, not before.
Five service guarantees, written into your contract
How many guests end up staying depends on your rates, photos and service. What it costs to bring in one inquiry is our number, so these five are ours.
- The cost-per-inquiry target is written into the contract, on condition ad spend is at least IDR 5M a month and the landing page is ours. If it is not reached within 60 days, we keep managing at no fee for up to 60 more days. Ad spend is still paid directly to TikTok by you, because it was never our money.
- Setup finished and campaigns live within 7 working days of complete access and materials. Late on our side, 5% off per week to a maximum of 15%.
- TikTok Pixel, Events API and conversion events must pass a test event before campaigns run. If ads ran without tracking through our negligence, that month carries no fee, and wasted spend becomes a credit of up to one month's fee.
- A PDF report every two weeks. More than 3 working days late without notice, that month's fee is cut by 25%.
- No minimum term. Stop with 14 days' notice, no penalty. The ad account, pixel, campaign history and every audience already built stay in your name; we hand it all over within 7 working days, at no charge.
Management fee and ad budget shown separately
So you know exactly what is paid to us and what is paid to TikTok. Ad spend is paid directly to TikTok. Our fee stays flat up to IDR 10M of monthly spend and rises in tiers above that.
Per month for management with ad spend up to IDR 10M, on top of the ad spend you pay directly to TikTok (IDR 3M/month minimum). One-time setup is IDR 2,500,000. The cost-per-inquiry guarantee applies once ad spend reaches IDR 5M a month.
The five questions asked most
Send one video you have already used
We will review it and tell you whether it stands a chance on TikTok, or what would have to change for it to. The review is free and comes with no obligation.