Bali tour operator: about IDR 5.5M from its website in 3 months
Project Summary
Floor estimate: about 10 sales × IDR 550K (the operator's cheapest package, one unit per sale) = about IDR 5.5M, with no tour OTA commission taken out (IDR 990K at the lowest rate, 18%). Closed sales were counted and rounded by the owner herself. Google Analytics, 28 Jun to 25 Sep 2026 (data from early July): 219 visitors and 20 WhatsApp clicks by 17 people. First visits: 139 direct, 52 from ChatGPT, 22 from Google search.
The Challenge
Tour operators in Bali are usually sold through Viator and GetYourGuide, which take 20-30% of every seat sold. Do Your Journey needed a home of its own: a place where travellers who already knew its name could ask and book directly, with no platform in between.
Our Solution
We built a tour and activity site that is fast on a phone, with direct WhatsApp booking and brand SEO, so a search for Do Your Journey's name ends on its own site, not on a platform listing.
Where the extra profit comes from
About half the chats became sales
Travellers ask and book from the site straight into WhatsApp, with no form in between. 20 WhatsApp clicks in Google Analytics, and about 10 closed sales by the owner's own count.
Brand SEO
A search for the operator's name ends on its own site, not on a platform listing.
Found through ChatGPT
52 of 219 visitors first arrived from ChatGPT, more than twice the 22 from Google search, according to Google Analytics.
Tech Stack
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