Catalog · Issue 05
Google Ads · Property
Page 1, The Moment They Google. Bypass The OTA Tax.
Put your villa above the OTAs the second tourists search to book. Your Google account, always.
Private Pool Villa in Canggu. Book Direct, Save 25%.
4-bedroom luxury villa with infinity pool. No OTA fees. Live availability.
airbnb.com
Villas in Canggu · Airbnb
Browse villa listings. 25% commission to the OTA.
You are invisible the moment they are ready to book.
A traveller types 'private pool villa Canggu' tonight and books the OTA listing on top. SEO will not catch up in time. Ads can, this week.
Invisible at the booking moment
Without Search ads you never enter the shortlist at all.
OTA commission of 18 to 25%
You pay commission on traffic Google could send you directly, for a fraction of the cost.
SEO will not save this quarter
Organic ranking takes 6 months. Ads fill the calendar before high season ends.
Search Intent Captured At Peak Buying Moment
Drone shots and twilight exteriors anchor your ad copy. Tourists click ads with great visuals 3x more than text-only ads.
Search and Performance Max for villa bookings
Keyword research, tracking, negative keywords, and a report every two weeks. The account stays in your name.
Foreign-Buyer Keyword Research
Intent mapped in both languages. Tens of high-intent long-tails per campaign.
Search + Performance Max Campaigns
Search for clear intent, Performance Max for reach. One conversion goal behind both.
GA4 + WhatsApp Click Tracking
Booking forms, WhatsApp clicks and calls all counted. Every rupiah traced to its enquiry.
Negative Keyword Management
'Villa for sale', 'villa job', 'villa cleaning service' blocked. Updated weekly.
A/B Ad Copy Testing
Three to five variations per campaign, judged on enquiry CPA. Losers get switched off.
Account In Your Google Workspace
The account sits on your domain, we hold linked-MCC access only. Switch agencies and the history stays.
DIY · Other Agency · Dewata Tech
What separates a Bali villa Google Ads partner from a generic PPC freelancer.
| Capability | DIY | Other Agency | Dewata Tech |
|---|---|---|---|
| Foreign-buyer keyword research (EN / ID intent) | |||
| GA4 + WhatsApp click conversion tracking | |||
| Account in your Google Workspace (linked-MCC) | |||
| Negative keyword hygiene (villa for sale, villa job) | |||
| A/B ad copy testing per villa archetype | |||
| Bi-weekly PDF reporting | |||
| Cancel anytime, 14-day notice |
Get Booked Direct. Skip The OTA Tax.
One launch fee, then a monthly fee that pays for itself with one direct booking. Ad spend goes straight to Google. Cancel any month, account stays yours.
Live On Page 1 In 7 Days
one-time
Live in 7 business days · service fee, ad budget not included
What you get
- Your Google Ads account, in your name. You own it forever.
- Every WhatsApp tap and form submit counted as a real booking event.
- Two live campaigns covering every booking-ready search across Google.
Lower Your Cost Per Booking, Every Week
/month
Management fee, not ad budget · covers spend up to IDR 10,000,000/month
What you get
- Bids tuned daily. Stop overpaying for clicks that never book.
- Wasted spend on 'villa for sale' or 'free villa stay' blocked weekly.
- 3 to 5 ad variations tested every month. Winning copy keeps CTR climbing.
Management fee excludes ad budget
Ad budget goes straight to Google, never through us. Minimum IDR 3M a month (around IDR 100K/day), and we recommend IDR 3 to 5 million or more so Google has enough data to optimise. The Google Ads account is in your name and stays yours forever.
Things Every Villa Owner Asks About Google Ads
Five plain answers about money, mechanics, and ownership. Ask the rest on WhatsApp.
Question Not Covered?
Send it. Real reply, under 5 minutes.
Type your question into WhatsApp. The reply comes from the team that actually runs the campaigns, not a bot.
Guarantees, Not Promises
Five guarantees written into your contract
How many people actually book depends on your rates, your photos, and your service. But what it costs to put one ready-to-book searcher in front of you is our number, and that number we guarantee.
Clause 01. Cost per enquiry reaches the number we agreed
Before the first rupiah of ad spend goes out, we agree together on a fair cost per qualified enquiry, calculated from your own rates and data, and that figure goes into the contract. Applies while ad spend stays at or above IDR 5,000,000 per month and we built the landing page it points to.
Clause 02. On-time setup
Setup completes and campaigns go live within 7 business days, counted from when your account access and materials reach us in full.
Clause 03. Tracking validated before ads run
GA4, conversion tracking, and UTM tagging must pass validation first. Not one rupiah of ad spend goes out before tracking is proven to work.
Clause 04. Reporting every two weeks
Every two weeks you get a PDF report: how many people clicked, how many got in touch, and what each one who got in touch cost.
Clause 05. Stop anytime, the account stays yours
No lock-in contract. Stop anytime with 14 days' notice, no penalty.
Five guarantees. Written into your contract, not just onto this page.
Read all five clauses in fullPage 1 Visibility This Week. Bookings By Day 14.
Free 30-minute call. We audit your current Google Ads account, or your competitors' if you don't have one, pull keyword volume, and tell you the realistic CPA for your area. No pitch unless you ask.