Catalog · Issue 05
Google Ads · Property
Seen The Moment They Google.
Your villa's ads run on Google the second tourists search to book. Your Google account, always.
Private Pool Villa in Canggu. Book Direct, Free Airport Pickup.
4-bedroom villa with infinity pool. Live availability. Reply on WhatsApp.
airbnb.com
Villas in Canggu · Airbnb
Browse villa listings. 15% commission to the OTA.
You are invisible the moment they are ready to book.
Searchers for “private pool villa Canggu” book the top OTA listing. Google Ads can go live in 7 working days from when we receive your access and complete materials.
Invisible at the booking moment
Without Search ads you never enter the shortlist at all.
OTA commission of 15 to 22%
You pay commission on traffic Google could send you directly, for a fraction of the cost.
SEO will not save this quarter
Organic ranking takes 6 months. Ads fill the calendar before high season ends.
Search Intent Captured At Peak Buying Moment
Drone shots and twilight exteriors strengthen your ads and catch travellers' eyes better than text alone.
Search and Performance Max for villa bookings
Keyword research, tracking, negative keywords, and a report every two weeks. The account stays in your name.
Foreign-Buyer Keyword Research
Intent mapped in both languages. Tens of high-intent long-tails per campaign.
Search + Performance Max Campaigns
Search for clear intent, Performance Max for reach. One conversion goal behind both.
GA4 + WhatsApp Click Tracking
Booking forms, WhatsApp clicks and calls are recorded as conversions, for visitors who accepted marketing cookies.
Negative Keyword Management
'Villa for sale', 'villa job', 'villa cleaning service' blocked. Updated weekly.
A/B Ad Copy Testing
Three to five variations per campaign, judged on enquiry CPA. Losers get switched off.
Account In Your Google Workspace
The account lives on your domain. We only get limited access through our ad manager account (MCC), so if you switch agencies the history stays intact.
DIY · Other Agency · Dewata Tech
What separates a Bali villa Google Ads partner from a generic PPC freelancer.
| Capability | DIY | Other Agency | Dewata Tech |
|---|---|---|---|
| Foreign-buyer keyword research (EN / ID intent) | |||
| GA4 + WhatsApp click conversion tracking | |||
| Account on your own domain (we only get limited MCC access) | |||
| Negative keyword hygiene (villa for sale, villa job) | |||
| A/B ad copy testing per villa archetype | |||
| Bi-weekly PDF reporting | |||
| Stop with 14 days' notice |
Direct bookings, a smaller share going to OTA commission.
Setup once, then a monthly fee. Ad spend goes straight to Google, and the account stays yours.
Ads Live On Google In 7 Working Days
Two live campaigns and full tracking, wired so the next tourist who Googles your villa or tour package books direct, not through an OTA.
IDR 2,500,000
one-time
Live in 7 business days · service fee, ad budget not included
What you get
- Your Google Ads account, in your name, and it stays yours.
- WhatsApp clicks and form submissions are recorded as conversions, for visitors who accepted marketing cookies.
- Two live campaigns covering every booking-ready search across Google.
Account & Tracking
Worth IDR 1,000,000
- Your Google Ads account, in your name, and it stays yours.
- WhatsApp clicks and form submissions are recorded as conversions, for visitors who accepted marketing cookies.
Campaigns & Keywords
Worth IDR 1,200,000
- Two live campaigns covering every booking-ready search across Google.
- 50 to 100 ready-to-book keywords mapped before launch. ID + EN.
Reporting & Access
Worth IDR 300,000
- Every click traced to an inquiry. You see which ad produces.
- Live dashboard you can open at 2am to see today's clicks and inquiries.
Month One Bundle
Full setup plus your first month run and optimised, on a single invoice.
IDR 5,000,000
one-time
Then IDR 3,500,000/month from Month 2
What you get
- Full Google Ads setup (sold separately: IDR 2,500,000)
- Month one run and optimised for you (sold separately: IDR 3,500,000)
- One onboarding call covers both, not two separate meetings
- Full Google Ads setup (sold separately: IDR 2,500,000)
- Month one run and optimised for you (sold separately: IDR 3,500,000)
- One onboarding call covers both, not two separate meetings
- Free to stop from month 2 with 14 days' notice, no penalty
Monthly Management
Bids and keywords are tuned daily to chase a lower cost per booking. This price is for ad spend up to IDR 10M a month; above that, see the fee ladder below.
IDR 3,500,000
/month
Or pay annually
IDR 35,000,000/year
Save IDR 7M, the same as 2 months free
Management fee, not ad budget · covers spend up to IDR 10,000,000/month
What you get
- Bids tuned daily. Stop overpaying for clicks that never book.
- Wasted spend on 'villa for sale' or 'free villa stay' blocked weekly.
- 3 to 5 ad variants are tested every month, and the losers are switched off.
Daily Optimisation
Worth IDR 1,700,000
- Bids tuned daily. Stop overpaying for clicks that never book.
- Wasted spend on 'villa for sale' or 'free villa stay' blocked weekly.
Campaigns & Keywords
Worth IDR 1,100,000
- 3 to 5 ad variants are tested every month, and the losers are switched off.
- What tourists actually typed last month. Surfaces new bookable keywords.
Reporting & Access
Worth IDR 700,000
- A PDF report every 2 weeks
- Direct WhatsApp line to the operator. Not a ticket queue.
Getting Started & Commitment
- Stop with 14 days' notice. Your account, campaigns, and history stay yours.
Management fee excludes ad budget
Ad budget goes straight to Google from an account in your name, minimum IDR 3M a month. The cost-per-inquiry guarantee applies from IDR 5 million a month in ad spend.
Add-On Services
Add these on any time. Fixed pricing, no extra contracts.
- YouTube Video Ad ProductionSee pricing
- Landing Page DesignSee pricing
- Company Profile WebsiteSee pricing
Things Every Villa Owner Asks About Google Ads
Five plain answers about money, mechanics, and ownership. Ask the rest on WhatsApp.
Question Not Covered?
Send it. Real reply in work hours.
Type your question into WhatsApp. The reply comes from the team that actually runs the campaigns, not a bot.
Guarantees, Not Promises
Five guarantees written into your contract
The cost of bringing one ready-to-book searcher is our number, and we guarantee it.
Clause 01. Cost per enquiry reaches the number we agreed
Before ads run, a fair cost per qualified enquiry is agreed from your own data and written into the contract. Applies with ad spend of at least IDR 5,000,000 a month and a landing page we built. A chat or form you do not answer still counts as an enquiry.
Clause 02. On-time setup
Setup completes and campaigns go live within 7 business days, counted from when your account access and materials reach us in full. Days spent waiting on Google's review or appeal decision do not count, unless the rejection was caused by our creative.
Clause 03. Tracking validated before ads run
GA4, conversion tracking, and UTM tagging must pass validation first. Not one rupiah of ad spend goes out before tracking is proven to work.
Clause 04. Reporting every two weeks
Every two weeks you get a PDF report: how many people clicked, how many got in touch, and what each one who got in touch cost.
Clause 05. Stop anytime, the account stays yours
No lock-in contract. Stop anytime with 14 days' notice, no penalty.
Five guarantees. Written into your contract, not just onto this page.
Read all five clauses in fullAds Live In 7 Working Days.
A free 30-minute call: we audit your account or competitors' ads, then estimate a cost per inquiry.
