Ads without good video burn budget
Meta and TikTok do not sell placement, they sell attention. Creative decides your cost per inquiry, not targeting.
Photo and video sessions are in Bali only. Our team is in Bali. Outside Bali, you supply the photos and video, and we manage the ads.
See Meta Ads managementThe three jobs behind every video
Three stages, three ways to buy
Hand over as much as you like. Scripts only, scripts plus editing, or everything including the shoot.
Scripting
The first-3-seconds hook, the story beat, and captions in both languages. This is what decides whether anyone stops scrolling.
Shooting
A shoot at your place on an iPhone 16 with an Insta360 Flow 2 gimbal, a portable LED light and a Hollyland wireless microphone. One session yields many variations, not one pretty video.
Editing
Dead gaps cut out, loudness normalised and noise reduced, captions burned in, royalty-free music, and cuts that flow. Upload-ready formats, and the raw files stay yours once paid in full.
Four shoot slots a month, maximum, shared with villa photography and Meta Ads Full Service. Any plan that includes a shoot follows that ceiling.
One-time buy vs monthly plan
- Campaign, a one-time buy for 8 videos
- IDR 10,900,000
- Always On plan, a shoot every month
- IDR 6,900,000/month
Campaign suits a one-off need. If you need fresh video every month, Always On gives you a session and 6 new videos every month for less than buying Campaign again.
Short-form ad scripting
You have the camera and the editor. What's missing is a script that stops the thumb.
We are measuring the hours behind this script package before pricing it (not holding it forever). If you need a script now, the shoot and edit services on this page still run, and we write the script as part of that package. Or message us for a quick consult.
This is the shape of the HFBE script you receive
One complete example for an Ubud villa. Every script we send looks exactly like this.
Hook
0-3s
"Your villa is not empty because the price is too high."
It attacks a false belief. People stop scrolling when contradicted, not when invited.
Foreshadow
3-6s
"There is one thing on your Booking.com page driving guests away, and it is not the rate."
Promises an answer without giving it. This is what holds someone to second 10.
Body
6-25s
"Your first photo is a bedroom. Guests do not buy a bedroom, they buy a quiet morning by the pool. Swap the first photo and cost per booking drops."
One idea, with proof a viewer can picture. Not five tips.
Ending
25-30s
"Go look at your listing photo right now. If it is a bedroom, change it today."
An instruction doable in one minute, not a request to contact us.
What comes with every script
- Three hook variants to test, not one guess
- A shot list: exactly what to film and from where
- Captions in both languages, ready to paste
- Timing notes per section so the editor is not guessing
The script above is a real one, not an empty template. Yours is written from your own offer and your own area.
Content we made, not stories about content
These are our own accounts. Script, shoot, and edit done exactly the way you are buying.
We do not have client testimonials for the content service yet because it has just opened. What we can show is our own work, and we show it as it is.
Video editing
Your phone footage is good enough. What makes people scroll is a flat opening, dead air, and broken audio.
Single
Trying one first to see the result
3 working days
- 1 vertical video, 30 to 60 seconds, upload-ready
- 3-second hook and anti-scroll cutting
- Captions, clean audio, royalty-free music
Pack of 5
A month of content for organic or ads
7 working days
- 5 vertical videos, same edit standard
- Bilingual captions on every video
- Save IDR 500,000 against buying singly
Subscription
Posting regularly and done thinking about editing
3-month commitment
- 6 videos every month, same edit standard
- Send footage any time, we work through it in order
- Cancel any time after month three
Before you send footage
Editing sharpens, it does not rescue. We cannot add something you never filmed.
- Open on the most interesting part, not on a logo or a slow establishing shot. The private pool, the view from the bed, or the price straight away. The first three seconds decide whether the rest gets watched.
- Show what the OTA listing does not. The bathroom corner, the walk to the beach, the breakfast made that morning. People keep watching out of curiosity, not because the transitions are slick.
- Film more than you think you need, roughly 5 to 10 short clips per video. The more choice we have, the more weak material we can throw away.
- Close with one clear ask: "DM for open dates" or "link in bio". A video without an ask produces viewers, not inquiries.
- Film vertical 9:16 in natural light, phone held steady or resting on something flat. Shot horizontally, part of the frame has to be cropped away and there is far less room to work.
Not sure what to film? Scripts and shot lists are sold separately in the Scripts section above, or we can come and shoot it ourselves.
Ad video production
One shoot produces many variants, not one pretty video. Ads are won by testing several openings.
Test Run
Finding out whether ads suit your villa at all
10 working days
- 4 vertical ad videos, 15 to 30 seconds each
- One half-day shoot at your property
- Raw files handed over once paid in full, and yours to keep
Campaign
Ads already running and short on creative to test
14 working days
- 8 vertical ad videos, 8 different openings
- One full-day shoot, morning and evening light
- One 45-second video for retargeting
Always On
Ads running continuously and creative burning out fast
3-month commitment
- 6 new ad videos every month
- One shoot per month at your property
- Openings tuned from last month's ad results
What happens, day by day
No silent stretches. You know exactly when it is your turn and when it is ours.
Step 1
Brief
We send one short form: who your ideal guest is, what offer is running, and a link to footage or location access.
Step 2
Script approved
For videos we shoot: the HFBE script is done in 2 working days for a single script or 5 for a pack of ten, from a complete brief. You approve or ask for changes before any camera rolls. If you send your own footage, this step is skipped.
Step 3
Shoot or send footage
If the package includes a shoot, the session is scheduled once the script is approved. If you send your own footage, editing starts as soon as we receive the complete files.
Step 4
Videos ready
Editing is done in 3 working days (single) or 7 (pack of 5) from complete footage. Production is done in 10 working days (Test Run) or 14 (Campaign) from the end of the shoot. Every video arrives at once, not drip-fed.
Step 5
Revisions and handover
You mark what needs a revision, we do it, then final files plus raw files are handed over once paid in full. Subscription plans are delivered in batches across the month.
Guarantees, Not Promises
Five written guarantees on every content order
How many views and how many bookings depends on your product, price, and market. These five are on us.
Clause 01. On time
Scripts in 2 working days, edits in 3, production in 10-14. Late on our side: one extra order free per week, capped at 3.
Clause 02. Revisions always honoured
The revision count is written into every package. We do not refuse a revision inside that quota, and we do not bill extra for it.
Clause 03. Raw files and copyright
Before payment is complete you get watermarked previews to review and revise. Once the invoice is paid in full, the final and raw files are handed over and copyright in our work transfers to you. Music and stock assets follow their own licences, and we handle model releases.
Clause 04. Upload-ready formats
Every video ships in a format that uploads straight into Ads Manager, Reels, and TikTok. If a platform rejects it on format, we fix it free.
Clause 05. Payment and subscription terms, stated up front
Production and packs: 50% at order, 50% after you have seen a preview; single scripts and edits are paid up front. Cancel before the script is sent and the deposit comes back in full. Subscriptions run 3 months minimum, then stop any time.
Five guarantees. In writing. On every order.
Read all five clauses in fullHow this differs from the villa photo package
The photo package introduces the property. This one makes ad opener variants to run against each other in Ads Manager until the lowest cost per inquiry shows.
See the villa photo packageWhat we need from you
- For production: access to the property during the shoot, and someone who can open the rooms.
- For editing: raw footage through Google Drive or WeTransfer. Phone footage is fine, no expensive camera needed.
- The selling points you want pushed: price, distance to the beach, private pool, whatever you think sells hardest.
Questions that usually come up
Send one clip and see what we do with it
Not sure yet? Send one phone clip on WhatsApp. We reply with the edit plan, at no cost, before you decide anything.