Ads without good video just burn the budget faster
Meta and TikTok do not sell placement, they sell attention. Creative decides your cost per inquiry, not targeting.
The three jobs behind every video
Three stages, three ways to buy
Hand over as much as you like. Scripts only, scripts plus editing, or everything including the shoot.
Scripting
The first-3-seconds hook, the story beat, and captions in both languages. This is what decides whether anyone stops scrolling.
Shooting
A shoot at your place on an iPhone 16 with an Insta360 Flow 2 gimbal. One session yields many variations, not one pretty video.
Editing
Dead gaps cut out, loudness normalised and noise reduced, captions burned in, royalty-free music, and cuts that flow. Upload-ready formats, and the raw files stay yours.
Six shoot slots a month, maximum. Any plan that includes a shoot follows that ceiling.
Against hiring a crew
- DSLR + drone crew in Bali, one shoot
- around IDR 10,900,000
- Always On plan, a shoot every month
- IDR 6,900,000/month
One crew hire costs more than a month of our retainer, and you go home with a single session. Always On gives you a fresh session every month plus 6 finished videos.
Short-form ad scripting
You have the camera and the editor. What is missing is a script that stops the scroll. We write to the HFBE structure: Hook, Foreshadow, Body, Ending. The angle research is ours to do.
Single
Try one and see whether the style fits
2 business days
- One 15 to 45 second vertical video script
- Full HFBE structure: hook, foreshadow, body, ending
- Three hook variants to test against each other in Ads Manager
- Captions in Indonesian and English
- A shot list telling you exactly what to film
- One revision
Pack of 10
A month of scripts to test one by one
5 business days
- Ten vertical video scripts
- IDR 150K per script, IDR 500K less than buying singles
- A different angle each time, not one idea repeated
- Three hook variants per script
- Captions in both languages and a shot list per script
- One revision per script
Subscription
Ads running continuously and scripts going stale fast
3-month commitment
- Fifteen scripts a month, IDR 120K per script
- Next month's hooks written off last month's ad numbers
- Angles matched to your season and current villa offers
- Captions in both languages and a shot list per script
- Two revisions per script
- Stop anytime after the third month
This is the shape of the HFBE script you receive
One complete example for an Ubud villa. Every script we send looks exactly like this.
Hook
0-3s
"Your villa is not empty because the price is too high."
It attacks a false belief. People stop scrolling when contradicted, not when invited.
Foreshadow
3-6s
"There is one thing on your Booking.com page driving guests away, and it is not the rate."
Promises an answer without giving it. This is what holds someone to second 10.
Body
6-25s
"Your first photo is a bedroom. Guests do not buy a bedroom, they buy a quiet morning by the pool. Swap the first photo and cost per booking drops."
One idea, with proof a viewer can picture. Not five tips.
Ending
25-30s
"Go look at your listing photo right now. If it is a bedroom, change it today."
An instruction doable in one minute, not a request to contact us.
What comes with every script
- Three hook variants to test, not one guess
- A shot list: exactly what to film and from where
- Captions in both languages, ready to paste
- Timing notes per section so the editor is not guessing
The script above is a real one, not an empty template. Yours is written from your own offer and your own area.
Content we made, not stories about content
These are our own accounts. Script, shoot, and edit done exactly the way you are buying.
We do not have client testimonials for the content service yet because it has just opened. What we can show is our own work, and we show it as it is.
Video editing
Your phone footage is already good enough. What makes people scroll past is not the camera, it is a flat opening, dead gaps, harsh audio, and cuts that feel amateur. That is what we fix on every video, and the result is a 30 to 60 second cut people watch to the end.
Single
Trying one first to see the result
3 working days
- 1 vertical 9:16 video, 30 to 60 seconds, ready to upload
- The first three seconds hold the thumb: where the footage needs it, we add a visual hook or a text hook to the opening
- No gap to scroll into: every silent second and fluffed take is cut out (retention editing)
- Comfortable on a phone without headphones: loudness normalised, AC hum, wind, and background noise reduced
- The message still lands with the sound off, because the captions are burned into the video
- It has a mood instead of silence: royalty-free background music, safe from copyright claims
- Cuts flow into each other, so the video reads as made by a person rather than trimmed in a hurry
- 1 revision
Pack of 5
A month of content for organic or ads
7 working days
- 5 vertical 9:16 videos, each held to the same editing standard as Single
- IDR 800K per video, IDR 500K less than buying one at a time
- Captions in both languages, so one video serves foreign guests and the local market
- Formats ready for Reels, TikTok, and Meta Ads, with no re-exporting on your side
- 1 revision per video
Subscription
Posting regularly and done thinking about editing
3-month commitment
- 6 vertical videos every month at IDR 750K each, same editing standard
- Your content calendar never runs empty: send footage whenever, we work through the queue
- Captions in both languages on every video
- 2 revisions per video
- Cancel any time after the third month
Before you send footage: editing sharpens, it cannot rescue
We can make your footage pleasant to watch, but we cannot add something you never filmed. Videos that travel and produce inquiries almost always already have these four things at the camera stage. Film with them in mind and the edit comes back very different.
- Open on the most interesting part, not on a logo or a slow establishing shot. The private pool, the view from the bed, or the price straight away. The first three seconds decide whether the rest gets watched.
- Show what the OTA listing does not. The bathroom corner, the walk to the beach, the breakfast made that morning. People keep watching out of curiosity, not because the transitions are slick.
- Film more than you think you need, roughly 5 to 10 short clips per video. The more choice we have, the more weak material we can throw away.
- Close with one clear ask: "DM for open dates" or "link in bio". A video without an ask produces viewers, not inquiries.
- Film vertical 9:16 in natural light, phone held steady or resting on something flat. Shot horizontally, part of the frame has to be cropped away and there is far less room to work.
Not sure what to film? Scripts and shot lists are sold separately in the Scripts section above, or we can come and shoot it ourselves.
Ad video production
One shoot produces many variants, not one beautiful video. Ads are won by testing several openers, not by one perfect film nobody clicks. Everything is shot on an iPhone 16, which is enough for vertical ads and far lighter on location.
Test Run
Finding out whether ads suit your villa at all
10 working days
- 4 vertical 9:16 ad videos, 15 to 30 seconds each
- One half-day shoot at your property
- Shot on an iPhone 16 with an Insta360 Flow 2 gimbal, the same kit as our villa photo package. Not a DSLR crew.
- 4 different openers from the same material, so there is something to test
- Text overlays and captions in Indonesian and English
- Formats ready for Meta Ads Manager and TikTok Ads
- Raw files handed over, they are yours
- 1 revision per video
Campaign
Ads already running and short on creative to test
14 working days
- 8 vertical 9:16 ad videos
- One full-day shoot covering morning and late afternoon light
- Shot on an iPhone 16 with an Insta360 Flow 2 gimbal, the same kit as our villa photo package. Not a DSLR crew.
- 8 different openers plus 3 caption variants per video
- One 45-second cut for retargeting
- Text overlays and captions in both languages
- Formats ready for Meta, TikTok, and organic Reels
- Raw files handed over
- 2 revisions per video
Always On
Ads running continuously and creative burning out fast
3-month commitment
- 6 new ad videos every month
- One shoot per month at your property
- Shot on an iPhone 16 with an Insta360 Flow 2 gimbal, the same kit as our villa photo package. Not a DSLR crew.
- Openers adjusted from last month's ad results
- Text overlays and captions in both languages
- Raw files handed over every month
- 1 revision per video
- Cancel any time after the third month
What happens, day by day
No silent stretches. You know exactly when it is your turn and when it is ours.
Day 0
Confirmation and brief
We send one short form: who your ideal guest is, what offer is running, and a link to footage or location access.
Day 1-2
Scripts delivered
Full HFBE scripts with hook variants and a shot list. You approve or ask for changes. No camera rolls before the script is right.
Day 3-5
Shoot or edit
If the package includes a shoot, we come to you. If not, your footage goes under the knife that day.
Day 6-7
First drafts
Every video arrives at once, not drip-fed. You mark what needs changing.
Day 8-10
Revisions and handover
Revisions done, then final files plus raw files handed over. Finished.
Four written guarantees on every content order
How many views and how many bookings depends on your product, price, and market. These four are on us.
On time
Singles in 2-3 business days, packs in 5-7, production in 10-14. Late on our side: one extra video free per week of delay, capped at 3 videos. Late because footage or feedback has not arrived: the timeline shifts with no compensation.
Revisions always honoured
The revision count is written into every package. We do not refuse a revision inside that quota, and we do not bill extra for it.
Raw files and usage rights
Raw files are handed over and the usage rights are 100% yours forever. We never hold files back as payment leverage.
Upload-ready formats
Every video ships in a format that uploads straight into Ads Manager, Reels, and TikTok. If a platform rejects it on format, we fix it free.
Four guarantees. In writing. On every order.
How this differs from the villa photo package
The villa photo package produces listing photos and brand reels: clean, polished, made to introduce the property. This page produces ad material: many opener variants from the same footage, built to be run against each other in Ads Manager until the cheapest cost per inquiry shows itself. If you have no listing photos at all yet, start with the photo package.
See the villa photo packageWhat we need from you
- For production: access to the property during the shoot, and someone who can open the rooms.
- For editing: raw footage through Google Drive or WeTransfer. Phone footage is fine, no expensive camera needed.
- The selling points you want pushed: price, distance to the beach, private pool, whatever you think sells hardest.
Questions that usually come up
Where can I use these videos?
Every file is handed to you, raw footage included, and you can use it anywhere with no time limit. Meta Ads, TikTok Ads, organic Reels, WhatsApp Status, even the screen in your lobby.
If the ads do not perform, do I get the videos replaced free?
No. We promise a number of videos, the production quality, and the deadline, not ad results. Too much of ad performance sits outside our control: your pricing, the season, and whoever is bidding next to you.
Does this include running the ads?
No, this is creative production only. Ad management lives in the Meta Ads or TikTok Ads packages. Those retainers already include re-cutting footage you own, but not producing new video.
How long until the videos are ready?
The deadline is written on each package and counts from the day we receive complete footage, or from the day the shoot wraps.