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OTA Listing Optimisation
OTA listing optimisation

While you are still on the OTAs, the listing deserves doing properly.

Photos, titles, descriptions, settings and ranking signals optimised in full, then handed over. Listing managers charge 9 to 18% forever for work that is mostly done once.

Listing strength, before and afterExample audit
BeforeAfter
Photos and their order4592
Title and description3888
Settings completeness5295
Basic ranking signals4184

Four axes that can be scored without access to OTA internals. These are what the free audit checks, and you get the scores as they are.

If a listing manager runs your villa

A 9 to 18% cut runs every month, while most of the work that actually lifts a listing is one-time work.

Daily rate adjustment genuinely is recurring, but a cheap subscription tool handles it. What recurs is the invoice, not the labour.

Why your listing sinks

Three reasons a good villa loses on the results page

Guests do not compare villas. They compare the first three photos and one line of title text.

Photos

Your best photo is sitting in ninth place

The click decision happens on the cover photo and the two behind it. Plenty of listings lead with a bedroom when the thing that sells is the pool.

Title

A title that describes rather than sells

The villa's name alone tells a scrolling guest nothing. A title that works names one thing the listing next door does not have, inside a character count that will not truncate.

Settings

Settings quietly suppressing your rank

Minimum stays set too long, rigid cancellation policies, a calendar rarely touched, amenities left unticked. All signals, and all fixable in one sitting.

How it works

Done once, then handed to you

This model deliberately does not recur. If you do not need us afterwards, the work succeeded.

Curate the photos before adding any

Most listings are not short of photos, only badly ordered. We reorder what exists first, and only suggest a new shoot when the material genuinely is not there.

Titles and descriptions rewritten for the results page

Titles built so they do not truncate on a phone and do name the real differentiator. Descriptions answer the questions that usually make a guest leave the page.

Every setting opened and checked one by one

Stay rules, policies, weekend pricing, amenities, house rules. The dullest part of the job, and consequently the part most often skipped.

A handover, not a dependency

You get a best-practice checklist and a walkthrough session. For daily pricing we point you at a cheap subscription tool rather than charging a percentage to press a button.

The same villa, a different listing. The difference is in the ordering and the writing.

The same villa, a different listing. The difference is in the ordering and the writing.

What you get

What the listing optimisation covers

One platform to start with, or Airbnb and Booking.com together with consistent content across both.

  • Photo curation and display order rebuilt
  • Title rewritten for the search results page
  • Description and house rules rewritten
  • A full review of pricing and policy settings
  • Missed amenities and attributes ticked
  • A listing built from scratch for villas not yet registered
  • A best-practice ranking checklist
  • Dynamic pricing rules set up on the two-platform package
  • A handover and walkthrough session with you
From audit to handover

Four steps, finished in days

  1. Step 1

    Free listing audit

    We score your listing on four axes and send the results as they are, including when your listing turns out to be strong enough not to need this.

  2. Step 2

    Photos and rewriting

    Photo order rebuilt, title and description rewritten. You approve the copy before anything is applied to a live listing.

  3. Step 3

    Settings and dynamic pricing

    Every setting reviewed and corrected. On the two-platform package, dynamic pricing rules are configured too, so rates adjust to demand automatically.

  4. Step 4

    Handover

    A walkthrough session, the best-practice checklist, and a daily pricing tool recommendation. After this the listing is entirely yours to run.

Terms, not guarantees

No percentage, no tie-in

How many bookings arrive depends on rates, location and season. What we can carry is the shape of the arrangement, and that shape is designed to end.

  • One-time payment. No monthly retainer and no per-booking cut, ever.
  • The listing audit is free and you keep the findings even if you do not go ahead.
  • All copy is approved by you before it touches a live listing.
  • Listing access stays yours. We work inside your account rather than moving it into ours.
  • Payment is 50% at order, 50% before final handover. Full refund if you cancel before we send the first draft.
  • Delivery is 7 working days from when we receive full account access and photos. Late on our side: 5% off per week, capped at 15%.
The pricing

One payment against a manager's cut forever

Two main packages. Start with your single largest platform, or do Airbnb and Booking.com at once so calendars and pricing stay in sync.

From
IDR 1,500,000

One-time for a single listing on one platform. Airbnb and Booking.com together is IDR 2,900,000. An automatically synced calendar across OTAs is the Booking Engine Villa Sinkron package, not this one. The other platforms that accept villas, namely Agoda Homes, Traveloka, Tiket.com, Expedia and Vrbo, are IDR 500K each, still one-time and still not a percentage.

Before you ask

The five questions asked most

A single whole villa rented out entirely, including a new villa with no listing at all yet. The platforms inside the package are Airbnb and Booking.com. Agoda Homes, Traveloka, Tiket.com, Expedia and Vrbo can be added per platform. Complexes of two units or more and private rooms are quoted separately, because the registration path differs on some of those platforms.

A listing manager charges 9 to 18% of every booking, continuously. Most of the work that lifts a listing is one-time work, and that is what we do once and hand over. For the daily pricing that genuinely is recurring, we point you at a subscription tool that costs far less than a percentage.

No. OTA ranking is influenced by availability, pricing, reviews and response speed, all of which sit with you. What we guarantee is that every signal controllable from the listing side has been done, and you can check that yourself.

Not necessarily. We start by reordering what you already have, which is often enough to move the click rate. If the material genuinely is not there we will say so, and a shoot is a separate service you can take or leave.

That is different work with its own page. Listing optimisation maximises the channel already running, while the Cut Your OTA Commission package builds a direct route that takes no commission. Plenty of owners do both, because they do not cancel each other out.

Send your listing link and we will audit it free

You will get a score across four axes and the three things holding your listing back right now. If your listing is already in good shape, we will say so and sell you nothing.