Meta ads, creative included. You just reply.
Four videos, four photos, the account and Pixel set up, then thirty days of us running the ads. One price, one live date, and no invoice arriving halfway through.
- 4 videos + 4 photos
- Ad creative, produced by us
- 18 working days
- Until the ads go live
- 30 days
- Ads run and tuned
Not the price. The costs that arrive after it.
Three follow-up invoices that turn up almost every time someone agrees to advertise, and all three are already inside the price on this page.
"Where is the video?"
The ads are approved, the account is built, then it turns out the creative is yours to arrange. Find an editor, find someone to shoot, and the live date slips by a month.
"Just use the photos we have"
Listing photos get used as ads. They are right for a booking page and they slide straight past in a feed, because the two jobs are not the same job.
"We will add the Pixel later"
The ads run with no Pixel, so there is nothing to read after a month. The money is gone and the first question is still unanswered: which ad produced the chats.
This package is not for everyone
It is cheaper for both of us if a bad fit shows up now rather than after the deposit has cleared.
A fit if
- Your product or service has sold before, even if only by word of mouth.
- You are ready to spend around IDR 100,000 a day on ads, on top of this package.
- Someone answers WhatsApp during working hours, rather than an inbox that piles up.
Not yet a fit if
- The product has never sold at all. Ads speed up something already working; they do not stand in for the first sale.
- Ad spend below IDR 50,000 a day. Under that Meta never gets enough data to learn, and the money goes without answering anything.
- What you want is a guaranteed number of sales. We guarantee the work and the dates, not an outcome the market decides.
- The cheapest option is what you are after. We are not it and are not trying to be, so it is better to find that out now than mid-project.
One price, two ways to buy it
The first month is identical either way. The only thing you choose now is whether it stops on day 30 or keeps going.
Both include
- Scripts for 4 ads, written to the HFBE structure with hook variants
- One half-day shoot at your location, on an iPhone 16 with an Insta360 Flow 2 gimbal
- 4 vertical 9:16 ad videos, each 10 to 60 seconds
- 4 ad photos from the same session, already cropped for 4:5 and 1:1
- Business Manager and ad account created in your name, not ours
- Facebook Page and Instagram account connected to the ad account
- Click-to-WhatsApp button on the ads, with a greeting and three ice breakers
- Meta Pixel and Conversions API installed on a website we built
- One campaign, one ad set, 8 creatives tested against each other inside it
- 30 days of running the ads: checked daily, wasteful creative switched off
- A report every 2 weeks: who saw it, who chatted, what a chat cost
- Raw files handed over, and the copyright becomes yours once the invoice is paid
Keep Running
Our recommendationIDR 5,000,000/month for months 2 and 3
You are already sure, and you do not want the creative going stale in week three.
Months 2 and 3
- 2 new videos and 2 new photos a month, cut from the same shoot.
- Hooks rewritten from last month's numbers rather than from a guess.
- Daily management and reporting continue, with a 3-month minimum.
Every figure above is our fee. Ad spend goes from your own card straight to Meta, and you decide how large it is.
What those three weeks are spent on
The whole schedule, stage by stage, in working days. Account setup runs alongside the scripts and the shoot, and that is the only reason the total is not far longer.
Working days 1 to 3
Creative research and scripts
We look first at what is already running in your category and which angle nobody is using, then write four scripts with hook variants and a shot list. You approve them before the camera comes out.
Alongside, working days 1 to 7
Account, Pixel and the WhatsApp button
Business Manager and ad account in your name, Facebook Page and Instagram connected, Meta Pixel and Conversions API installed, the WhatsApp button with its greeting and ice breakers prepared, audiences researched, the campaign built.
Working day 4
The shoot
One half-day session at your location, 3 to 4 hours, on an iPhone 16 with a gimbal. One visit, chasing enough variety for four videos and four photos rather than one pretty frame.
Working days 5 to 14
Editing video and photo
Best takes picked, dead air cut, footage stabilised, colour matched, audio cleaned, overlay text and captions in two languages added, then exported at the ratio each placement wants. The photos are retouched and cropped for 4:5 and 1:1.
Working days 15 to 17
Your review and one revision round
Everything arrives at once, not in instalments. You mark what needs changing in a single list and we do it. Days spent waiting for your answer are not counted against the deadline.
Working day 18
The ads switch on
8 creatives loaded into one campaign and one ad set, the daily budget set to what you chose, and the ads start running. The 30 days begin here.
Our Meta Ads management page promises 7 working days, and that stays true: there, the creative is yours to supply. Almost the whole difference is the 10 working days of editing, the same figure we publish on the video production package.
What is inside, with each part's own price
Three parts, three prices. They add up to exactly the package price: no bundling discount, and no bundling markup.
Part
Price
- Base: account setup, Pixel, WhatsApp button, and 30 days of running the adsIDR 5,400,000
- Production of 4 vertical ad videos, one shoot includedIDR 5,900,000
- 4 ad photos from that same shootIDR 2,200,000
The same figure twice, and that is the point. If a part is not something you need, do not buy it, and the price falls by exactly what that part costs.
Build your own packageHow much to spend, and who you pay
Ad spend leaves your own card for Meta, so there is nothing of ours in it. What we recommend is IDR 100,000 a day, and how long it runs is your call.
7 days
IDR 700,000
Enough to see which creative gets watched and clicked the most.
14 days
IDR 1,400,000
The cost of one incoming chat starts to show, though the figure is still rough.
21 days
IDR 2,100,000
Meta has enough events to start choosing who to show the ads to on its own.
30 days
IDR 3,000,000
A full month. This is what we suggest before deciding to continue or stop.
The least we will run
IDR 50,000 a day
And it only makes sense for a 7-day trial, so IDR 350,000 in total. That is enough to see which creative gets watched, and not enough to judge what a chat costs. If the ads are meant to keep running, the sensible figure is still IDR 100,000 a day.
Meta does not publish a minimum daily budget in rupiah, and Ads Manager warns you when the figure is too small for the objective you picked. The numbers above are ours, not Meta's.
Ad spend from an Indonesian account carries VAT, roughly 11 percent on top of the spend. Meta charges that to your card, not us.
Once one creative is clearly winning
Do not jump the budget. Every change to the daily budget restarts Meta's learning, and a large jump pushes the cost per chat up before it comes back down. What we use: up 20 percent every 3 days, then leave it alone.
Before you raise it
Wait until one creative is clearly the cheapest per incoming chat.
When you raise it
Raise the daily budget by 20 percent, then leave it for a full 3 days before judging.
After 3 days
If the cost per chat holds, repeat. If it jumps, go back to the previous figure.
This is what makes the budget follow results rather than hope. We run it, and the numbers are in the report every 2 weeks.
With this budget, which platform should it be?
The honest answer: a small budget belongs on one platform. Split across two, neither ever gets enough data to learn.
Under IDR 3M
Not time to advertise yet
Below IDR 3M, the ad system cannot get enough data to learn, so optimisation never matures and your money goes to a learning phase that never finishes. Better to save up to IDR 3M first.
IDR 3 to 5 million
Meta Ads only
Meta makes the most sense at this budget. You pay per impression, not per click, so reach goes much further. Google Ads on Bali villa keywords is bid up by OTAs that pay a lot per click, so IDR 3M on Google buys very few clicks. Ads can run here, but the cost-per-inquiry guarantee only starts once spend reaches IDR 5M a month.
IDR 5 to 10 million
Meta Ads, plus Google Search
From here Google becomes worth it, but Search specifically, not Performance Max. Search catches people who already typed and already want to book. Meta stays the backbone because that is where the volume is.
Above IDR 10M
All three, in different shares
Meta for volume, Google to catch buying intent, TikTok to reach younger domestic guests. The shares are not equal: Meta usually takes the largest, Google next, TikTok smallest until it proves itself.
When does TikTok Ads make sense?
When most of your guests are domestic travellers under 35, or you already make video regularly. TikTok is cheap for reach but it needs good video. If the material is thin, the money is better on Meta first.
We sell all three, so there is nothing in it for us to push you onto the wrong one. A client whose budget is too small stops within two months, and that costs us too.
Three things from you. The rest is ours.
This is the full list, not a summary. If a job is not written below, it is ours.
Open the location for half a day
One session of 3 to 4 hours. You only need to be there at the start to open up and point things out; after that we can work on our own.
Invite us to the Page and Instagram
Through an access invitation in Business Manager, not by handing over a password. You can revoke it any time from the same screen.
Approve the script, provide one WhatsApp number
The script arrives before the camera does. The number has to be one a person actually answers, because that is where these ads point.
At no stage do you hold a camera, open Ads Manager, or guess at a caption.
When the ads go live
Counted from the day the shoot finishes and account access has arrived, not from the day the deposit is sent.
Standard schedule
Working day 18
Script and shoot in the first week, editing and account setup running alongside, then the ads switch on. Days spent waiting for your approval are not counted.
Fast Track
Working day 11
IDR 3,500,000
For a date that cannot move. The fee is paid with the deposit and refunded in full if we miss that date.
One Fast Track slot a month across every service we sell, so ask first whether the slot is still open.
Two lines that can add to the bill
We write them up front, with their prices, so they are not a surprise later. Beyond these two, nothing else is invoiced by us in the first 30 days.
- IDR 1,500,000
Pixel and Conversions API on a website someone else built
For WordPress, Wix, Squarespace, or a site another vendor built. On a website we built, this is already inside the package price.
- IDR 3,000,000
4 extra videos from the same shoot
Cut from footage already recorded, so nothing needs shooting again. Useful when one angle turns out far stronger than the rest.
Ad spend is still paid straight to Meta and never passes through us.
What holds the price, and what does not
Three things that keep the figures on this page from moving mid-project, and one that is genuinely outside our control.
- A written quote holds for 30 days
- Counted from the day we send it. After that we re-issue it at whatever this page publishes. A project already under way is never repriced in the middle.
- Months 2 and 3 stay at the figure you agreed
- Three months minimum, and the price does not move inside them. If you move to one of the monthly packages afterwards, what applies is the price published at that time.
- Yearly tracks adjust from the third year
- If you later take management on a yearly track, the price holds through years one and two, then adjusts once a year between 6% and 10%, sent in writing 60 days before it is due. The same rule covers every yearly retainer we sell, not just this one.
- Ad spend and its tax are not our figures
- Ad spend and the VAT on it are billed by Meta to your card. If Meta raises its rates or the tax rules change, that reaches your card directly and we add nothing on top of it.
Three ways to continue, all of them priced
Nothing renews on its own. Choose none of them and the ads stop on day 30, with the account still yours.
Management only
IDR 2,500,000/month
You already have the creative from month one. We keep the ads running and the cost per chat under control.
Keep Running
IDR 5,000,000/month
Daily management plus 2 new videos and 2 new photos a month, cut from the shoot you already paid for. 3-month minimum.
Full Service
IDR 8,900,000/month
A fresh shoot every month, 6 videos and 4 designs, plus daily management. For businesses where ads are now a standing channel.
If your situation is a little different
This package is one shape. The four situations below have a better-suited page, and each publishes its own price.
- No website at all yet. These ads still run, pointing straight at WhatsApp.See website packages
- You want a destination page of your own so the ads land somewhere you control.See Landing Page
- You run a villa, and what actually stings is the commission going to the OTAs each month.See the OTA Commission package
- The creative already exists; what is missing is someone to run the ads.See Meta Ads management
Five guarantees written into your contract
How many guests actually stay depends on your rates, your photos, and your service. But what it costs to put one serious enquiry in front of you is our number, and that number we guarantee.
Read the guarantee detail- Cost per enquiry reaches the number we agreed
- On-time setup
- Tracking validated before ads run
- Reporting every two weeks
- Stop anytime, the account stays yours
Five guarantees. Written into your contract, not just onto this page.