Put your villa in front of the right guests.

1. Research and angle

   What we do

   We read competitors' ads in your category in the Meta Ad Library, note the angles already worn out, and pick one nobody is using: the problem, the offer, the proof, or behind the scenes.

   If it is skipped

   Your video looks like ten other ads in the same feed, and a thumb moves past it before it is judged.

2. Script and hook

   What we do

   Every video is written as hook, foreshadow, body and ending, with hook variants for the first 3 seconds and a shot list per scene.

   If it is skipped

   People stop watching before they know what you sell. The first three seconds decide whether the rest is seen.

3. The shoot

   What we do

   iPhone 16, gimbal, a portable LED light and a wireless microphone. Half a day on location, with B-roll for every scene on the shot list.

   If it is skipped

   Shaky footage, a dark face, echoing sound: the marks of a careless ad, read by a viewer in a second.

4. Editing for Meta and for your brand

   What we do

   Tight cuts, colour and audio cleaned up, on-screen text for people watching with the sound off, your brand's fonts and colours, Reels and Stories safe zones, exported in 9:16 and 4:5.

   If it is skipped

   Text hidden under Instagram's buttons, a video that makes no sense on mute, and nobody remembers whose ad it was.

5. Test, judge, replace

   What we do

   Every creative competes in one ad set, is judged on day 7 from hook rate to cost per chat, and the losers are remade with another angle or format.

   If it is skipped

   The budget keeps going to the losing creative, because nobody is reading the numbers.

What you buy is not a video file. It is an ad that gets watched, clicked, and ends in your WhatsApp chat, at a cost per chat you can read in the report.

Ads work better when the foundation is ready

We would rather delay the campaign than burn budget on an offer that is not ready to sell.

What those three weeks are spent on

The whole schedule, stage by stage, in working days. Account setup runs alongside the scripts and the shoot.

1. Working days 1 to 3

   Creative research and scripts

   We look first at what is already running in your category and which angle nobody is using, then write four scripts (three on Compact) with hook variants and a shot list. You approve them before the camera comes out.

2. Alongside, working days 1 to 7

   Account, Pixel and the WhatsApp button

   Business Manager and ad account in your name, Facebook Page and Instagram connected, Meta Pixel and Conversions API installed, the WhatsApp button with a greeting that asks for dates and party size, the ice breakers and the Chat Reply Kit prepared, audiences researched, the campaign built.

3. Working day 4

   The shoot

   One half-day session at your location, 3 to 4 hours, on an iPhone 16 with an Insta360 Flow 2 gimbal, a portable LED light and a Hollyland wireless microphone. One visit, chasing enough variety for four videos and four photos (three and two on Compact) rather than one pretty frame.

4. Working days 5 to 14

   Editing video and photo

   Best takes picked, dead air cut, footage stabilised, colour matched, audio cleaned, overlay text and Indonesian captions added, then exported at the ratio each placement wants. The photos are retouched and cropped for 4:5 and 1:1.

5. Working days 15 to 17

   Your review and one revision round

   Everything arrives at once, not in instalments. You mark what needs changing in a single list and we do it. Days spent waiting for your answer are not counted against the deadline.

6. Working day 18

   The ads switch on

   8 creatives loaded into one campaign and one ad set, the daily budget set to what you chose, and the ads start running. The 30 days begin here.

Our Meta Ads management page promises 7 working days, and that stays true: there, the creative is yours to supply. Almost the whole difference is the 10 working days of editing, the same figure we publish on the video production package.

What is inside, with each part's own price

Four parts, four prices. They add up to exactly the package price: no bundling discount, and no bundling markup.

The same figure twice, and that is the point. If a part is not something you need, do not buy it, and the price falls by exactly what that part costs.

Day 7: the losers are replaced

The first seven days are the test. Then each creative is judged, and the weak ones are remade rather than left to spend the budget.

The rules we hold to

• Judged side by side, not against an industry average built on other audiences and other budgets.
• A creative Meta has barely delivered is not a loser yet: there is no data on it.
• Replacements get a new hook in the first 3 seconds, another angle (the problem, the offer, the proof), or another format (a 15-second cut, a carousel from the photos, text on screen).
• If every creative is equally weak, we check the offer and the audience first, not the video.

On the IDR 350,000 trial budget, the day-7 review can only read the hook and the clicks. Cost per chat starts to be readable from IDR 700,000 a week.

Once one creative is clearly winning

Every change to the daily budget restarts Meta's learning. So we raise it 20 percent every 3 days, then leave it, rather than jumping at once.

1. Before you raise it

   Wait until one creative is clearly the cheapest per incoming chat.

2. When you raise it

   Raise the daily budget by 20 percent, then leave it for a full 3 days before judging.

3. After 3 days

   If the cost per chat holds, repeat. If it jumps, go back to the previous figure.

This is what makes the budget follow results rather than hope. We run it, and the numbers are in the report every 2 weeks.

Three things from you. The rest is ours.

This is the full list, not a summary. If a job is not written below, it is ours.

At no stage do you hold a camera, open Ads Manager, or guess at a caption.

When the ads go live

Counted from a complete brief and account access. The shoot date is set in the contract, 4 sessions a month.

Three lines that can add to the bill

Prices are written up front. Beyond these three and Fast Track, nothing else is invoiced by us in the first 30 days.

• Pixel and Conversions API on a website someone else built

  For WordPress, Wix, Squarespace, or a site another vendor built. On a website we built, this is already inside the package price.

  IDR 1,500,000

• 4 extra videos from the same shoot

  Cut from footage already recorded, so nothing needs shooting again. Useful when one angle turns out far stronger than the rest.

  IDR 3,000,000

• An English version, for foreign buyers

  The scripts, the cuts and an ad set of its own for English-speaking buyers. Who appears is chosen separately: you, free, if you are fluent, an English-speaking talent, or a voice-over. Managing it in months 2 and 3 adds IDR 1,500,000 a month.

  IDR 4,500,000

Ad spend is still paid straight to Meta and never passes through us.

What holds the price, and what does not

Three things that keep the figures on this page from moving mid-project, and one that is genuinely outside our control.

A written quote holds for 30 days

Counted from the day we send it. After that we re-issue it at whatever this page publishes. A project already under way is never repriced in the middle.

Months 2 and 3 stay at the figure you agreed

Three months minimum, and the price does not move inside them. If you move to one of the monthly packages afterwards, what applies is the price published at that time.

Yearly tracks adjust from the third year

If you later take management on a yearly track, the price holds through years one and two, then adjusts once a year between 6% and 10%, sent in writing 60 days before it is due. The same rule covers every yearly retainer we sell, not just this one.

Ad spend: pay it yourself, or through us

You can pay Meta straight from your card. If one invoice is easier, the ad spend and Meta's VAT go on a separate line, exactly what Meta charges, and we top up the ad account in your name within 1 working day of the funds arriving, forwarding Meta's receipts to you. Anything unspent is refunded or rolled into next month, as you choose.

If your situation is a little different

This package is one shape. The four situations below have a better-suited page, and each publishes its own price.

• No website at all yet. These ads still run, pointing straight at WhatsApp.See website packages
• You want a destination page of your own so the ads land somewhere you control.See Landing Page
• You run a villa, and what actually stings is the commission going to the OTAs each month.See the OTA Commission package
• The creative already exists; what is missing is someone to run the ads.See Meta Ads management

Questions that usually come up