Our fee is IDR 0 until the ads bring bookings.
We run Meta Ads and the videos for villas, hotels and tours, then take 5 or 10 percent of the bookings the ads bring.
How we get paid
Setup up front. The rest from ad revenue.
Your baseline is your revenue on the same dates last year. Every 30-day period from the day the first ad goes live, ad revenue is compared with that figure.
Our share each period
Ad revenue below 50 percent of the baseline
IDR 0
Ad revenue reaches 50 percent of the baseline
5% of ad revenue
Ad revenue matches the baseline, which means your revenue has doubled
10% of ad revenue
In any period where your total revenue is not higher than the baseline, our share is IDR 0, whatever the ads recorded. Ads that only move bookings from one channel to another are not billed.
What you pay
Tracking setup
IDR 2.5M once, up front
Pixel and Conversions API installed through to the booking confirmation page, then tested with one trial booking. Yours to keep even if the partnership ends.
- Ad spend of at least IDR 5M a month, paid from your card straight to Meta
- Our share each period, following the steps above
What you do
- Invite us to your Meta account and booking system, no passwords shared
- Send the last 12 months of revenue, exported from the system
- Set aside one shoot date a month at your property or on your tour
What we carry
IDR 10.5M a month, the Meta Ads Full Service price
- Daily Meta Ads management
- 6 new ad videos and 1 shoot a month
- A report every period, with the booking number of every booking from the ads
During the 90-day trial, all of this costs IDR 0.
We run no more than 2 revenue-share partnerships at a time, because each one takes a shoot a month and the same daily attention as a Full Service client.
Check whether my business qualifiesWorked example
A IDR 120M baseline, three possible outcomes
One 30-day period, with total revenue for that period above the baseline.
| Ad revenue | Of the baseline | Our share |
|---|---|---|
| IDR 40M | 33% | IDR 0 |
| IDR 72M | 60% | IDR 3.6M5% × IDR 72M |
| IDR 130M | 108% | IDR 13M10% × IDR 130M |
An example, not a promised result. How many bookings arrive also depends on your rates, photos, reviews and service.
Who qualifies
Revenue share is only fair when the number can be checked
So the conditions are strict. If your business does not qualify yet, we will say so plainly and point you to another route.
Bookings recorded in a system
Guests book and pay through a booking engine or online checkout that sends the booking number and value to Meta. Beds24 can; any other system we check during the consultation.
12 months of data from the system
The baseline comes from your channel manager, PMS, OTA extranet or booking system reports, not from a spreadsheet typed up by hand.
Revenue of at least IDR 140M a month
Below that, our share even when the ads work is smaller than the regular management fee. For a business that size, regular Meta Ads makes more sense.
Empty nights still to fill
Average occupancy, or share of tour capacity sold, under 50 percent over the past year. A property that is nearly full has no room to double.
Ad spend of at least IDR 5M a month
Paid from your card straight to Meta. Ad money never passes through us.
Do your bookings close on WhatsApp or through an OTA?
Those bookings carry no number from an ad click that we can show you, so they cannot be the basis of an invoice. For that there is regular Meta Ads, with a cost-per-inquiry guarantee.
See Meta Ads pricingFive promises written into your contract
We do not promise that your revenue doubles. We promise how it is counted, and what happens if the ads do not work.
- IDR 0 fee during the trial
Meta Ads management and videos are not billed until a period reaches the first step, for at most 90 days from the first ad going live.
- Only bookings with a number
Every period's invoice lists the booking numbers from ad clicks within 7 days, which you can match in your own system.
- IDR 0 in a period your revenue did not rise
Every period, your total revenue is compared with the same dates last year, from the same system report.
- Tracking tested before the first rupiah is spent
The Pixel and Conversions API are tested with one trial booking.
- The account and data stay yours
The ad account, Pixel, campaign history and audiences are in your name from day one.
Five promises. Written into your contract, not just on this page.
Questions
What owners usually ask before agreeing
Check first whether your numbers are enough
Send your type of business, the booking system you use and a rough monthly revenue. If you do not qualify yet, we will say so plainly.
A 30-minute consultation, free of charge.
