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Content & Articles

About IDR 7 million a month leaks to OTA commission. Take it back.

Content that gets travellers finding your villa on Google, then chatting your WhatsApp instead of the OTA.

Infinity pool at a Bali villa looking out to sea
Three packages

Pick the package for your direct booking goal.

All three are monthly retainers. The difference is not quality, it is volume and how far down the funnel gets closed.

Starting from nothing

Direct Booking Footing

Total value

IDR 6,000,000

IDR 2,500,000/month
3-month minimum

Your villa starts showing up when travellers search your area, and every chat that arrives tells you which page sent it.

  • 2 new pages a month that catch travellers mid-search
  • WhatsApp buttons that tell you which page sent the chat
  • That month's articles also posted to Google Business Profile
Most sensible

90-Day Direct Booking Engine

Total value

IDR 16,000,000

IDR 4,500,000/month
3-month minimum

A complete path from a traveller still planning to a chat in your WhatsApp, including the ones not ready to book this month.

Everything in Direct Booking Footing, plus:

  • 2 more pages a month, making 4
  • 1 page built for travellers already ready to book
Written guarantee in your contract
To own one area

Area Domination

Total value

IDR 34,000,000

IDR 9,500,000/month
6-month minimum

One area worked end to end: 8 pages a month for Google searches, 4 short videos for social feeds, and a monthly check on whether AI assistants mention your villa.

Everything in the 90-Day Direct Booking Engine, plus:

  • 4 more pages a month, making 8
  • 1 more ready-to-book page, making 2 a month
Written guarantee in your contract
Do the maths first, price later

How much does your villa hand to the OTAs each month?

Drag these three numbers to match your villa. It is not a forecast: it is money that already left last month.

Average rate per nightIDR 2,000,000
Booked nights per month20 nights
OTA commission18%

Use a real OTA rate

Lost to commission each month

IDR 7,200,000

Per year

IDR 86,400,000

IDR 2,000,000 × 20 × 18% · IDR 360,000 / night

The most sensible package

IDR 4,500,000

per month

From the 2026 OTA commission list we maintain ourselves. The arithmetic: rate times booked nights times commission percentage.

Risk reversal

The 90-Day First Chat Guarantee

No WhatsApp chat from our pages after ninety days? We keep working free until the first one arrives, for up to 60 extra days.

Why this is provable rather than merely said

Every WhatsApp button on a page we build carries its own page marker. So the moment a chat lands, you know which page sent it, and so do we. There is no room left to argue about which page produced what, including when you are claiming this guarantee.

Three packages

Applies to the 90-Day Direct Booking Engine and Area Domination, counted from the day the first page goes live.

What you have to do: send 5 photos a month.

That is it. Research, writing, page and tracker builds, and the reporting are ours. You do not need to approve drafts, learn SEO vocabulary, or open a dashboard.

Honesty

What we do not promise

We do not promise a number one ranking or a number of bookings. What we promise: the list of work done every month plus the report, and you can hold us to both.

  • No promise of position 1 on Google, because nobody can guarantee it.
  • No promise of a booking count, because your rates, photos and reviews decide that too.
  • No 30-page report. One page, business numbers, at the start of every month.
  • No lock-in. After the minimum, stop with 14 days notice, and every page already live stays yours.

Two things this does not include, and where they live

Full Google Business Profile management: regular posting beyond the articles, replying to every review, monthly photos, and review-collection campaigns. What is included here is only pushing that month's articles to your profile.See the monthly Google Maps packages

Technical site fixes, accommodation schema, the core pages, local backlinks and Search Console setup. That is the machinery underneath, and this retainer puts content on top of it rather than building it.See the Advanced SEO retainer

The book-direct savings calculator and contact collector in the middle package need access to your website. Without it, both become standalone pages on your domain.

FAQ

The questions that always come up before people decide

The coded WhatsApp links are live in week one, so from the first month you already know where chats come from. The pages we write usually start pulling visitors from Google in months 2 to 3 and compound from there. That is why the minimum is 3 months, and on the Engine and Domination packages the guarantee is 90 days, so the wait is covered. If 90 days pass with no chat, we keep working free until one arrives, for up to 60 extra days.

You were most likely billed for traffic rather than chats. Traffic rising while chats stay flat is a failure that looks like a success in a report. Here the reported number is WhatsApp chats per page, so if traffic climbs while chats sit still, that reads as a problem and becomes next month's work instead of being buried in a chart.

Ads stop the moment you stop paying, and they get more expensive every year because you are bidding against others. A page that is already live keeps working at no extra cost. The two do not replace each other: ads bring guests this week, pages bring guests next year without another invoice. If your budget only covers one and you need bookings this month, run ads first.

Send 5 photos a month. The rest is ours. If you want to steer topics or read drafts before they go live, you are welcome to, but that is an option, not a requirement. This retainer is built to run without you having to manage it.

Every page already live stays yours and stays on your site. The articles live in your own CMS, not in our account, so there is nothing to hand back or migrate. What stops is new pages and the reporting.

Send us your rate and your occupancy. We will reply with the number.

Send your nightly rate and last month's booked nights. We reply with what went to commission.

Monthly retainer. 3-month minimum on the first two packages, 6 months on Area Domination.

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