Five options means none get picked. Two is too coarse. Three matches the scope curves we actually see in production.
Reason · 01Scope curves cluster at three sizes
One-tool builds, MVP-sized builds, and platform builds. Real projects rarely fall between them. Three lanes mirrors what we ship, not what looks neat on a slide.
Reason · 02Five options means none get picked
Choice fatigue is a known conversion killer. Three is the sweet spot. Three options force a decision. Five hides one inside the other and prospects bounce.
Reason · 03Disqualifiers filter wrong-fit prospects
The skip-if line on each card is honest filtering, not soft language. It saves your time and ours by surfacing the wrong fit before the call.
If your project lands between two lanes, the discovery call decides.