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Online Store

Online store prices, every cost in writing.

Orders to WhatsApp, payment through a Midtrans account you own, or new buyers brought in. No cut of your sales.

An order in a cardboard box being handed to the buyer
Entered by us, not by you
50 / 150 / 300 products
Launch date written into the contract
7 / 21 / 30 working days
Share of your sales we take
IDR 0

Three packages, one we recommend

Orders over WhatsApp, payment in the store, or new buyers brought in too. Paid once, with an annual fee from year two.

WhatsApp Store

IDR 5Mone-time

Or monthly: IDR 2,500,000 down, then 12 × IDR 240,000. Paying once saves IDR 380,000.

Live in 7 working days from complete materials

For businesses whose buyers already order by chat, and who want to stop sending product photos one at a time.

  • Design in your own colours and logo, included: responsive on a phone, from product to cart to order in a few taps
  • Care Lite for the first 12 months is included, worth IDR 4M: store monitoring, backups, 3 small changes a month.
  • Catalogue of up to 50 products, entered by us
  • A cart, then orders formatted to your WhatsApp
  • Shipping by zone and an order log in Google Sheets
  • Live in 7 working days from complete materials

Need it sooner? Rush Delivery: live on working day 4, plus 30% of the package price. One slot a month across every service.

IDR 2.5M a year from year two

A store with a catalogue and a cart. Orders reach your WhatsApp in the same format every time, then you confirm and invoice as you already do.

Store and products

  • Store design from your colours and logo, laid out for the phone first
  • Catalogue of up to 50 products entered by us: photos, variants, prices and weights
  • Sanity panel to edit products and prices and mark items sold out yourself

Orders and payment

  • Shopping cart: buyers pick several products and variants at once
  • Orders sent to your WhatsApp in a fixed format: products, quantities, address, shipping and total
  • Shipping by zones you set, calculated automatically in the cart
  • Automatic order log in a Google Sheet you own
  • WhatsApp reply templates for order confirmation, payment and shipping

Bringing in buyers

  • Basic SEO: titles, descriptions and structured product data for Google
  • Meta Pixel, TikTok Pixel and Google Ads conversion tag installed and tested
  • Print-ready QR card to your store, for packaging, shelves or the till

Handover and guarantees

  • A .com domain in your name, first-year hosting, and SSL
  • 30 days of bug fixes and 5 small change requests in the 30 days after launch
  • Handover video: how to take orders and edit products
  • Revisions: 3 major rounds and 5 small-change batches
  • Live in 7 working days from complete materials

Not included: online payment in the store (that is Store + Payments), automatic courier rates and tracking, stock sync with marketplaces, customer accounts, and ad spend.

What it gets you

Orders reach WhatsApp in the same format every time, so you stop sending product photos one by one and copying addresses out of chats.

Our recommendation

Store + Payments

IDR 12Mone-time

Or monthly: IDR 6,000,000 down, then 12 × IDR 580,000. Paying once saves IDR 960,000.

Live in 21 working days from complete materials. Midtrans account activation is outside this schedule

For businesses that want buyers to pay without waiting for a reply, and are done matching transfer receipts.

  • Design in your own colours and logo, included: responsive on a phone, from product to cart to order in a few taps
  • Care Lite for the first 12 months is included, worth IDR 4M: store monitoring, backups, 3 small changes a month.
  • Everything in WhatsApp Store, up to 150 products
  • Buyers pay in the store: QRIS, virtual account, e-wallet, card
  • Money goes to a Midtrans account in your name
  • Tested with real transactions before launch

Need it sooner? Rush Delivery: live on working day 11, plus 30% of the package price. One slot a month across every service.

IDR 5M a year from year two

Everything in the WhatsApp Store, plus payment in the store itself. Orders reach your phone already paid, and the money sits in a Midtrans account in your name.

Store and products

  • Everything in the WhatsApp Store, with a catalogue of up to 150 products entered by us

Orders and payment

  • Payment in the store through Midtrans Payment Link: QRIS, bank virtual account, e-wallet and card
  • Prices recalculated on the server before payment, so a buyer cannot change the total
  • Paid-order notification to the admin's WhatsApp
  • Paid-order confirmation email to the buyer, with a copy to you, sent from your store's own domain through a Resend account in your name
  • Money goes to a Midtrans account in your name; we never hold it
  • The WhatsApp order button stays, for buyers who prefer to ask first
  • Every payment method tested with a real transaction before the store opens
  • The Midtrans dashboard as your order book, plus a log in a Google Sheet you own
  • Guide to opening a Midtrans account, with the documents it asks for

Bringing in buyers

  • Shipping by zone, basic SEO, ad pixels and the QR card, as in the WhatsApp Store

Handover and guarantees

  • A .com domain in your name, first-year hosting, and SSL
  • 30 days of bug fixes and 5 small change requests in the 30 days after launch
  • Handover video: how to read paid orders and edit products
  • Revisions: 5 major rounds and 5 small-change batches
  • Live in 21 working days from complete materials; Midtrans activation is outside this schedule

Not included: automatic courier rates and tracking, stock sync with marketplaces, customer accounts, instalments, and ad spend. Per-transaction fees are deducted by Midtrans at its own rates, not by us. Order emails run on Resend's free plan; if orders outgrow it, Resend bills its paid plan to your card directly, not through us.

What it gets you

Orders arrive already paid, so there is no more matching transfer receipts or waiting for a buyer to pay.

Growth Store

IDR 18Mone-time

Or monthly: IDR 9,000,000 down, then 12 × IDR 870,000. Paying once saves IDR 1,440,000.

Live 30 working days from complete materials. Midtrans activation and Merchant Center verification are outside this schedule

For stores with many products that want new buyers from Google and ads, not only repeat customers.

  • Design in your own colours and logo, included: responsive on a phone, from product to cart to order in a few taps
  • Care Lite for the first 12 months is included, worth IDR 4M: store monitoring, backups, 3 small changes a month.
  • Everything in Store + Payments, up to 300 products
  • Product feeds for Google Merchant Center and the Meta catalogue
  • Voucher and discount codes you set yourself
  • A two-language store, plus a blog for product articles

Need it sooner? Rush Delivery: live on working day 15, plus 30% of the package price. One slot a month across every service.

IDR 6M a year from year two

Everything in Store + Payments, plus a way in for new buyers: your products ready to submit to Google Merchant Center and to Instagram and Facebook catalogue ads, with vouchers and two languages.

Store and products

  • Everything in Store + Payments, with a catalogue of up to 300 products entered by us
  • The store in Indonesian and English, with a language switch on every page

Orders and payment

  • Voucher and discount codes you create in Sanity, re-priced on the server before payment
  • Midtrans payments, zone shipping, order alerts and emails in the buyer's language, ad pixels and the QR card, as in Store + Payments

Bringing in buyers

  • An automatic product feed for Google Merchant Center, refreshed whenever a product changes in Sanity
  • A Google Merchant Center account in your name: we set it up, connect the feed and submit the products
  • A catalogue feed for Meta Commerce Manager, ready for Instagram and Facebook catalogue ads
  • A blog in Sanity for product articles and buying guides, plus 60 minutes of training

Handover and guarantees

  • A .com domain in your name, first-year hosting and SSL
  • Bug fixes for 30 days and 5 small requests within 30 days of launch
  • Handover video: paid orders, products, vouchers and the Merchant Center report
  • Revisions: 5 major rounds and 10 small-change batches
  • Live 30 working days from complete materials; Midtrans activation and Merchant Center verification are outside this schedule

Not included: Google or Meta ad spend and management (sold separately), any guarantee that products are approved or shown by Google or Meta (the platform decides), automatic courier rates, marketplace stock sync, customer accounts, and instalments. English product text is translated with AI help, then checked by you. Order emails run on Resend's free plan; if orders outgrow it, Resend bills its paid plan to your card directly, not through us.

What it gets you

Beyond serving repeat customers, your products are ready to reach new buyers from Google and catalogue ads, with no marketplace commission per order.

50% at contract and 50% once you approve the final design. No instalments and no monthly fee from us.

Starting with a smaller package? Within 90 days its price is credited against the package above it, up to 25% of that package's price.

Need live courier rates, marketplace stock sync or customer accounts? That is outside these three packages, and we scope it through a custom software consultation. See custom software

Five things in writing before you pay

All of it is on this page, in the same words as your contract.

  • The year-two fee, and what it pays for

    IDR 2.5M, IDR 5M or IDR 6M a year, for hosting, domain, SSL, monitoring and security updates. Want to move to your own hosting? No charge.

  • A launch date, with a discount if we are late

    7, 21 or 30 working days from complete materials. Late on our side: 5% off per week, max 15%.

  • We enter the products

    Up to 50, 150 or 300 products, with photos, variants, prices and weights. You only send the photos and the list.

  • An outcome guarantee, not just bug fixes

    Fewer than 3 orders in 60 days and we do free improvement rounds: 1 for the WhatsApp Store, 2 for Store + Payments, 3 for the Growth Store.

  • No lock-in, no cut of your sales

    Domain and Midtrans account in your name, code handed over if you leave, and we sign in as a separate user. We never ask for your passwords.

Included, at no extra cost

The small things usually missed only once a store is running. All of them come with the package.

  • Packages with payments

    Midtrans account opening guide

    The documents requested for a sole trader or a company, and the order to fill them in, so activation is not held up by a missing file.

    See it
  • All packages

    WhatsApp reply templates

    Ready-to-copy messages for order confirmation, payment reminders and shipping updates. Save them as quick replies in WhatsApp Business.

    See it
  • All packages

    Print-ready QR card

    One card with a QR code to your store, for packaging, shelves or the till. A happy buyer knows where to order next time.

    See it
  • All packages

    Order log in Google Sheets

    Every order is recorded automatically in a spreadsheet you own. Easy to total, easy to share with an admin or accountant.

  • All packages

    Ad pixels already installed

    Meta Pixel, TikTok Pixel and the Google Ads conversion tag, installed and tested before launch, so retargeting works as soon as you start advertising.

  • All packages

    Handover video

    A short screen recording: how to read orders, edit products and prices, and send a change request. Replay it whenever you need.

  • All packages

    5 small requests in 30 days

    After launch, change photos, prices, text or links up to 5 times at no charge. Separate from the 30 days of bug fixes.

  • All packages

    Basic SEO and a store-name guarantee

    Titles, descriptions and structured product data for Google. If your store name is not on page 1 within 60 days, up to 3 free SEO rounds.

None of these carries a rupiah value, because none is sold separately.

Standard on Every Website

Built to sell, not just to look good

These nine standards come with every website and store package, each with its reason and how you can check it.

Fast, so prospects do not leave first

A slow page gets abandoned before it is read, especially on a phone signal. Content sites are built with Astro and interactive ones with Next.js; both send a finished page that opens in under 2 seconds. Deloitte research for Google (2020): a mobile site 0.1 seconds faster saw 10.1% higher conversions on travel sites.

Check it yourself: Mobile PageSpeed score of 90 or higher. If it misses, 2 rounds of fixes within 30 days.

Designed for your business, and for conversion

Not a reused template: pages are ordered the way you sell, then follow industry-standard design practice for conversion. One main call to action per section, prices or packages visible without searching, reviews and real photos next to the button, and no pop-up covering the phone screen, which Google also rates poorly.

Check it yourself: Open it on your phone: the offer and a contact button are on the first screen.

Copy that sells, not “Welcome to our website”

The first screen answers three things: what you offer, who it is for, and the next step. After that, the problem your prospect feels, proof, then the offer. We write it, in Indonesian and English.

Check it yourself: Show a friend the first screen for five seconds, then ask what you sell.

Comfortable on a phone, for anyone

Most of your customers open it on a phone. Body text at least 16px, buttons at least 48px so they fit a thumb, text contrast to the WCAG AA standard (4.5:1) so it reads in the sun, alt text on every photo, and pages that work with a screen reader.

Check it yourself: Lighthouse Accessibility score of 90 or higher before handover.

Found by people already searching

The words in your page titles and copy come from Google Keyword Planner data, not guesses: what prospects in your area actually search for. Titles, meta descriptions, headings, sitemap and structured data are done during the build, then Google Search Console is set up in your name.

Check it yourself: Search Console shows which words bring visitors, every month.

Readable by AI assistants

Some people now ask ChatGPT, Gemini or Perplexity before they choose. We add schema.org structured data and an llms.txt file, and let AI crawlers in, so your site can be read when they search.

Check it yourself: Whether an assistant quotes it is still its decision. What we do: the door is open and the content is readable.

You know how many inquiries the website brings

Every WhatsApp click and form submission is recorded as a conversion in Google Analytics 4, in your name. Meta and TikTok pixels and the Google Ads tag are installed and tested before you advertise. So payback can be counted: inquiries a month times your average order value.

Check it yourself: The GA4 conversion report separates inquiries from Google, ads and direct visits.

One face across website, Instagram and ads

The same colours and tone of voice everywhere make your business easy to recognise. Already have a brand guideline? We follow it. Not yet? We hand over a one-page brand guide: the colours, fonts and tone the website uses, ready for whoever runs your Instagram or ads.

Check it yourself: The brand guide is sent with the handover video.

Ready for visitors from Europe, safe for you

A cookie banner with Google Consent Mode v2: ad pixels only fire after the visitor agrees. Since March 2024 Google has required it for remarketing to visitors from Europe. A Privacy Policy page from our template, adjusted to the data your site collects, plus SSL, DDoS protection and a firewall.

Check it yourself: The Privacy Policy is a template, not legal advice. For special cases, have your legal adviser review it.

A website catches visitors; it does not bring them on its own. If you want new customers, not only the ones already searching for your name, pair it with one of these, or hand all of it to us.

Three ways to have an online store

Not about which is cheapest. What is compared is what is included, and who does the work.

Paid up front
MarketplaceIDR 0
DIY store builderIDR 0, subscription from month one
Store + PaymentsIDR 12M one-time
Every year
MarketplaceNo annual fee
DIY store builderSubscription of roughly IDR 25K to IDR 800K a month, depending on platform and plan
Store + PaymentsIDR 5M a year from year two
Taken from each order
MarketplaceCommission of about 6 to 10%, plus a processing fee
DIY store builderGateway fees, and on some platforms an extra transaction fee
Store + PaymentsIDR 0 from us. Midtrans transaction fees only
Who sets it up and enters products
MarketplaceYou
DIY store builderYou
Store + PaymentsWe do, up to 150 products
Payments tested before opening
MarketplaceHandled by the platform
DIY store builderYou test it yourself
Store + PaymentsWe test with real transactions
Updates and security
MarketplaceHandled by the platform
DIY store builderHandled by the platform
Store + PaymentsWe do, including when Midtrans changes its system
Buyer contacts
MarketplaceOn the platform, with limited access
DIY store builderYours
Store + PaymentsYours: in your WhatsApp, Google Sheet and Midtrans dashboard
Product page
MarketplaceNext to competing products
DIY store builderA platform template
Store + PaymentsDesigned from your business, on your domain

Marketplace commission uses 2026 general-category rates, not your store's own rate. DIY prices are from several platforms' official pricing pages, read on 24 September 2026.

Work out your own marketplace deductions

Enter your revenue. You get what is deducted in a year, and how long each package takes to pay for itself.

How much is taken from your sales?

Enter your monthly marketplace revenue. We do the rest, using 2026 rates.

Gross sales before deductions, across all platforms.

8%

Slide to match your product category, or pick a platform below.

Use a platform rate
30%

Buyers who have bought before and reorder are the easiest to move. Start with a cautious number.

Commission you pay per month

IDR 2,400,000

Over a year

IDR 28,800,000

What comes back if those orders move

IDR 657,000

Already net of the 0.7% QRIS fee you still pay on your own store.

Pays for itself in

WhatsApp Store
8 months
Store + Payments
19 months
Growth Store
28 months

Counts the commission difference only, before the annual fee from year two. If the numbers do not work yet, do not buy yet.

Copy the result to paste anywhere, or send the link. Anyone who opens it sees exactly the same numbers.

This is a calculator, not a sales forecast. How many orders actually move depends on your product, your prices, and how often you point buyers to your own store.

Three things from you. The rest is ours.

This is the full list, not a summary.

  • Send photos and a product list

    One folder of photos and one list with names, variants, prices and weights. We tidy it up and put it in the store.

  • Open the accounts in your name

    Store + Payments and the Growth Store: a Midtrans account, with our guide and document list. The Growth Store also needs a Google account for Merchant Center. The WhatsApp Store only needs one WhatsApp number someone answers.

  • Approve the final design

    You see the store at a test address, on your own phone. On the Growth Store, check the English product text at the same time. Once approved, the second 50% invoice goes out and the store opens.

The WhatsApp Store goes live in 7 working days, Store + Payments in 21, the Growth Store in 30, counted from complete materials. Midtrans activation and Merchant Center verification are the platforms' decisions, so they sit outside our schedule.

Guarantees, Not Promises

Seven written guarantees for your store

How much you sell depends on your products, prices and promotion. These seven things are our responsibility, and they are in the contract.

Read the guarantee detail
  • Checkout tested before the store opens
  • Live on time
  • 30 days of bug fixes
  • At least 3 orders in 60 days
  • Your store name on page 1 of Google
  • Domain, accounts and code are yours
  • We never take a share of your sales

What we do not guarantee: how much you sell. Anyone who guarantees that is guessing.

Materials deadline, the discount if we run late, and the deposit back if you stop, on one page.

Read the working terms

Once the store is running

One annual fee with its contents written down, and three options you do not have to take.

  • Annual fee

    IDR 2.5M, IDR 5M or IDR 6M a year

    From year two: hosting, domain, SSL, monitoring, security updates, adjustments when Midtrans changes its system, and on the Growth Store feed adjustments when Google or Meta changes its format. From year three it moves with an index of 6% to 10%, announced 60 days ahead.

    How the annual fee is set
  • Care Plan, if you want it

    Optional

    Product, price and photo changes through a request allowance handled once a month, plus restorable backups and a monthly report. You can still edit products yourself.

    See Care Plan
  • Need buyers?

    Meta ads

    Your own store does not arrive with visitors. Meta Ads Turnkey makes the ad creative and runs it for 30 days, with a button straight to your WhatsApp.

    See Meta Ads Turnkey
  • Want to be found on Google?

    Monthly SEO articles

    Articles that answer what buyers ask, linked to your product pages. Results build gradually, and we do not promise a ranking.

    See SEO article packages

What people usually ask first

IDR 5M for the WhatsApp Store, IDR 12M for Store + Payments and IDR 18M for the Growth Store, paid once, with the domain and first-year hosting included. From year two there is a fixed fee of IDR 2.5M, IDR 5M or IDR 6M a year for hosting, domain, SSL, monitoring and security updates, which from year three follows a yearly index announced 60 days ahead. There is no required monthly fee, and we never take a share of sales.

With WhatsApp checkout a formatted order lands in your chat and you invoice and match the payment yourself; with a payment gateway the buyer pays in the store and you receive an order that is already paid. The WhatsApp Store uses the first. Store + Payments and the Growth Store use both: payment through Midtrans, with the WhatsApp button kept for buyers who want to ask first.

Yes, on Store + Payments and the Growth Store: QRIS, virtual account, e-wallet and cards, through a Midtrans account in your name. Midtrans deducts its fee per transaction, not us: QRIS 0.7%, virtual account IDR 4,000, cards 2.9% + IDR 2,000, before VAT and with no monthly fee (Midtrans rates, checked 13 September 2026). Midtrans pays out to your bank account; we never hold the money.

7 working days for the WhatsApp Store, 21 for Store + Payments and 30 for the Growth Store, counted from complete materials. If we are late, you get a 5% discount per week, capped at 15%. Midtrans decides account activation, which can take up to 10 working days for card payments, so it sits outside our schedule; start opening the account on day one. Google Merchant Center verification on the Growth Store is also outside our schedule.

Because they contain different things: a few hundred thousand usually buys a template shared by many stores, products you upload yourself, and no written year-two fee. Our price includes a design from your business, up to 50, 150 or 300 products entered by us, checkout tested with real transactions, a launch date with a discount if we are late, and a written year-two fee. If all you need is a simple storefront, the cheaper option may be enough.
Get Started

Tell us what you sell, we will suggest a package

Send your product count and how your buyers usually pay. If the WhatsApp Store is enough, we will say so.

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